Local Store Marketing SOP

By Jerry

Local Store Marketing SOP

799.00

This 19-page document addresses aspects in the Operations that will generate sales and customers for the stores or branches.

The assumption is that the President has local knowledge of the market and will be able to establish the network required to market each of his/her branch.

The success of a branch hinges on two basic foundation: the Presidents’ hands-on management and the commitment to undertake local branch marketing.

Local Store Marketing (LSM) shall be dependent on the plans the Marketing Officer or the Branch Supervisor shall develop.  Successful branches regularly put in place these local marketing programs.

Click here to read our FAQs.

Description

Overview

This 19-page document addresses aspects in the Operations that will generate sales and customers for the stores or branches.

The assumption is that the President has local knowledge of the market and will be able to establish the network required to market each of his/her branch.

The success of a branch hinges on two basic foundation: the Presidents’ hands-on management and the commitment to undertake local branch marketing.

Local Store Marketing (LSM) shall be dependent on the plans the Marketing Officer or the Branch Supervisor shall develop.  Successful branches regularly put in place these local marketing programs.

 

What’s Inside:

This Simplified Standard Operating Procedure (SOP) covers the following key areas:

1.   Company-wide Marketing vs. Local Store Marketing (LSM)

2.   Local Store Marketing Efforts – including goals of LSM, responsibilities, and suggested LSM activities.

3.   Components of Local Store Marketing – including signage, competitor study, traffic generators, and community relationships.

 

 

Applicable For:

This document is applicable for medium-sized businesses with several stores or branches like food, services, and retail companies.

However, please note the following:

1.)  This is just a template designed to guide you and serve as a starting point for your company.  You need to customize it according to your own processes and procedures.

2.) This is the SOP for our company, Ink All-You-Can.  Thus, some processes or items may not be applicable for your own company.  Please just ignore them.

Click here to read our FAQs.

 

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