1.) How Potato Corner was conceptualized on a tissue paper
2.) How your inadequacies in life can help you cultivate the entrepreneurial mindset
3.) How you can handle your fear of starting a business
4.) How you can make business partnerships work
5.) How you can measure your true success
Plus many, many, more…
TRIVIA: Why does the mascot of Potato Corner have 4 strands of hair? Listen to the session to find out why.
Jorge Noel Wieneke is one of the founders of Potato Corner, and the founder of Tokyo Tempura, food cart business selling tempura, and Kalye Negosyo, an advocacy helping micro entrepreneurs such as sari-sari store owners, build their businesses.
In 1992, Jorge became anxious in the advertising industry and wanted to have his own business for his growing family. With the demand for studio houses, he opened a studio rental called The Warehouse with his best friend, Danny Bermejo. Unfortunately, the studio was burn down after a year of good operations. The incident became a minor setback in Jorge’s life, who later on made a major comeback with Potato Corner as his brainchild.
Inspired by the flavored popcorn business of a friend, Ricky Montelibano, Jorge figured the idea of having flavored fries while on a Holy week vacation with his family. He wrote this business idea on a tissue paper. He then pitched the idea to Danny Bermejo, and eventually brought in Ricky Montelibano and Jose Magsaysay to execute the-then plan, written on a tissue paper.
The combination of the four was a perfect formula. Jorge’s concept, Danny’s perseverance, Ricky’s know-how in food cart and leasing, and JoMag’s knowledge in operations were the keys to the success of the first Potato Corner outlet in October 1992.
After years in Potato Corner, Jorge decided to sell out his shares and change his career path. He became a business consultant for his fellow entrepreneurs. And later on, he joined the academe and taught in the Ateneo.
Missing the excitement, Jorge returned in action in 2012 when he established another food cart business, Tokyo Tempura. He later on formed his advocacy program, Kalye Negosyo, which helps micro entrepreneurs at the grass roots level, build their businesses.
Session 14: How A Banker Built His Dream Business, Fiorgelato
Session 13: How A Teacher Built His Own Tech Startup Company
Session 12: How Reyes Haircutters Became a Dominant Player in the Industry
Session 11: How the Owners of Acquasuisse Bounced Back from a Financial Crisis that Almost Destroyed Their Business