Session 4: How to Market Your Food or Restaurant Business

By Jerry | Leapreneur Insights

Nov 25

leapreneur migs2 migs4

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A Glimpse of What You Will Learn in this Session:

1.) 5 cost-effective food or restaurant marketing strategies

2.) What you can do to make your restaurant stand out

3.) What you should be aiming for instead of just satisfying customers

4.) Simple ways to promote your restaurant to your community

5.) How to ensure smooth implementation of your marketing strategies

Plus many, many, more…

 

TRIVIA: What’s the best way to reach out to offices near your food establishment? Listen to the session to find out why.

 

 

ABOUT OUR GUEST

Web_Session-4-01When it comes to food or restaurant marketing, Miguel “Migs” dela Rosa is definitely a pro.

Even in his younger years, Migs was already an achiever. He was an awardee of the Agora’s Outstanding Marketing Student of the Philippines. In 2011, he was also awarded as Outstanding New Member of the Philippine Marketing Association.

 

Restaurant Marketing Career

His marketing career began when he worked for San Miguel Corporation, handling trademarks, marketing research, out of home/outdoor advertising and brand management. He then moved to Jollibee Group as Marketing Head of Chowking based in Dubai. Later on, he joined Mochamore Chain of coffee shops in Middle East.

After his stint abroad, Migs came back to the Philippines and worked for Celestial Media as Digital Media Manager. Shortly, he joined Bratpack as Marketing Communications Manager before becoming part of the Hand Interactive Team of Summit Media as Sales and Business Development Manager.

With his exposure in the various companies, he became the Marketing Manager of SumoSam Foods Inc. under Marvin Agustin. For 14 years in the marketing industry, Migs gained more experiences in brand management, PR and sales.

Currently, he is the marketing director of Golden Potbelly Pig Corporation. It’s the company behind Akira, SumoSam, New Orleans, Sea Food Islands, Kung Fu Kitchen and Pacific Pensionne Hotel.

 

Leap to Entrepreneurship

Recently, he also established his own Marketing Agency, MPLIFY doing local store marketing, brand activation, mobile and social media marketing, brand partnership and other helpful services.

He aims to help “amplify” the business of their clients using marketing strategies tailor-fitted to suit their individual market needs. He acknowledges that in today’s increasingly competitive world, a business owner cannot just rely on traditional marketing and promotion. Success depends on marketing and promotional methods that respond to the constantly-evolving market.

 

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