Session 5: How Reyes Barbecue is Building a Solid Company Culture

By Jerry | Leapreneur Insights

Dec 02

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A Glimpse of What You Will Learn in this Session:

1.) How to build a solid company culture for your small business

2.) Why you must not copy processes or strategies from big companies

3.) What is Pareto Principle and how you can apply it to your business

4.) Why hiring someone for their charisma can lead to disaster

5.) Why dropping your other products can be good for your business

Plus many, many, more…

 

TRIVIA: What important story in the bible did Frank Reyes forget which could have saved his business from big trouble? Listen to the session to find out. Who knows, it could save you from trouble as well.

 

 

ABOUT OUR GUEST

Web_Session-5-01aBeing a grandson of a great restaurateur, there’s no doubt Francisco “Frank” Reyes has become one too.

As a teenager, Frank was already exposed to their restaurant business, The Aristocrat, which was founded by his grandmother Engracia Cruz Reyes. During summers, he and his 70 cousins would work at their Lola’s restaurant for their allowances. His first job was at the Accounting Department, checking the cash register reports. And this experience made a big impact later in his life.

He earned his mechanical engineering degree at De La Salle University Manila in 1983. But instead of pursuing a career as an engineer, he chose to help his sister manage her franchised Aristocrat restaurants. At the same time, he took up Master’s Degree in Business Management, still in La Salle.

 

From Aristocrat to Reyes Barbecue

Frank finally ventured on his own business, and acquired a franchise of Aristocrat restaurants in 1992. Unfortunately after his ten-year contract with the management, his franchise was not renewed because of the company’s new policy that prohibits granting of franchise licenses to family members. He was given four years to think of another concept to replace his Aristocrat restuarants. Then the concept of Reyes Barbecue came in.

In 2002, Frank replaced his Aristocrat restaurants with Reyes Barbecue, which specialize in chicken barbecue. He altered the taste of their chicken barbecue, from sweet to a little spicy and offered boneless chicken, which up to now is one of their best sellers.

 

Making It Last A Lifetime

On their 10th year anniversary, they began asking themselves how they can make their company last 80 years or more, like Aristocrat. After countless trial and errors, they finally discovered the key is to build a solid company culture for their company.

And that is exactly what we are going to learn today directly from Mr. and Mrs. Frank Reyes.

 

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