Session 9: How Bigg’s Diner is Staying Ahead in Bicol Region

By Jerry | Leapreneur Insights

Dec 30

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A Glimpse of What You Will Learn in this Session:

1.) How Bigg’s Diner is staying ahead of its competitors in Bicol Region

2.) How they lost their old brand “Mang Donalds” because of copyright infringement

3.) What problems they encountered when they paid below minimum wage and got infiltrated by labor unions

4.) What they are doing to get fresh ideas for their business

5.) How professionalizing their organization and establishing “key metrics” helped put the company back on track

Plus many, many, more…

 

ABOUT OUR GUEST

Web_Session-9-01aCarlo Buenaflor is the CEO and the second generation owner of Bigg’s Diner, the biggest food chain in Bicol Region. He is the son of one of the founders of Bigg’s, which was then called Mang Donald’s. Currently, he is managing another food business called Que Pasa, which specializes on Bicolano colonial cuisine.

 

It started from Mang Donald’s

In 1983, three entrepreneurs namely: Nena Bichara, Nienie Buenaflor and Maricar Manjon started out a small take-out counter in Naga. They named their business Mang Donald’s, a spoof of the famous fast food chain McDonald’s, and soon became a hit to the people of Naga. However, due to its popularity, a law suit against its name was pushed to stop its operation.

Eventually, the three changed the name to Carl’s Diner. The ladies named the diner Carl’s, after their sons who share the same name, Carlos. They retained the American theme of the diner and expanded their menu.

 

Big-hit Bigg’s

Later on, a store also named Carl’s opened up in Manila. Their lawyer advised them to modify their name once again, in order to avoid another legal issue. And so in 1994, the partners replaced Carl’s Diner to Bigg’s Diner.

Bigg’s Diner became a hit in and outside Naga. It has been 32 years, but it remains to be the favorite food hub of Bicolanos and tourists. And over the years, they have proven to be a dynamic business that can compete with both local and international brands which have already penetrated the region.

 

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