Facebook has become more than just a simple social networking site. It is now a go-to site for marketing people and even individuals who want to do promotions.
There is a feature on Facebook wherein you can market your business with just 5 easy steps. All you have to do is set up your page, identify your target market, add contents, promote the page, and check out the traffic of your site. And this is how our #WednesdayWins winner, Mr. Arlan got a contract for national and international marketing campaign for his venture. He and his team were able to help a company sell 8 lots in just one transaction, with the help of Facebook.
So when you have established your page, the next thing to do is run it like a pro. The following are some guidelines on how you can keep your Facebook Page effective for marketing:
Whether it’s a nice quote, an image, a video, or a link to an article, as long as it relates to your business in some way and it seems your audience would enjoy the content, post and share it. Mix it up with bits and pieces of information, humor, miscellaneous tips, and updates about your business to keep your audience interested.
It is important to respond to comments on your fan page. It is even more essential to respond promptly, and encourage discussion whenever possible. Don’t ever make the mistake of ignoring comments, especially those that mention critical issues; otherwise you will risk disappointing your followers. By responding immediately, you are connecting to your followers on a more personal level and showing them how much you value their feedback, regardless if their comment is positive or negative.
It is not enough that you interact with your audience by replying to their comments. Make them feel even more valued by letting their voices be heard and asking for their opinions through simple polls and surveys. Or, run special contests and competitions for them, and offer an awesome prize that will attract more people to join. When your page is fun and lively, keeping your audience captivated is much easier.
The purpose of a social media page is to help you connect with as many people as possible, and encourage them to regularly interact with you. It pays to make your followers feel special. It pays even more to make your loyal followers feel extra special. Have someone monitor your page, take note of those who always make comments, and think about an activity for them, like a “Facebook Fans Lunch Out” or a “Facebook Fans Special Night”. Also try choosing from content made by your fans, and share it on your page for everyone else to see. Or, offer exclusive deals like discounts and giveaways. Special attention like this never fails to make people feel a sense of belongingness and appreciation, and will encourage invaluable word-of-mouth marketing.
Random posting without any direction is a waste of time. Know how to make use of tracking URLS and Facebook Insights to determine which posts are generating traffic and resulting in conversions. Once you have this information, you’ll be able to strategize better and focus on those content which are effective, and do away with those that aren’t. What you’re doing right, you should strive to do more. Analyze your page performance regularly, maybe on a monthly or a quarterly basis. Remember that customer preferences are always changing, so you should know when it is time to make changes to keep up with your audience’s needs and expectations.
Don’t spend your budget on risky ads that may or may not work. Instead, use paid ads to promote content which you already know is effective (based on your page performance analysis). Sure, there are times when taking risks is inevitable. But if there’s a chance for minimum risk and maximum gain, it will be so much better for business, wouldn’t it?
Your Facebook Page will be useless if you do not promote it. Make sure people know about your Facebook Page through your office or place of business, all your marketing paraphernalia (ex. letterheads, banners, flyers, business cards), and your website.
Facebook is a very powerful tool. You don’t really have to be a tech-savvy to make it work. All you need to do is learn the basics and get better as you use it.