Start-up companies benefit a lot from online marketing and establishing a presence early on is a great way to grow your audience. The reality is that many new businesses–and several established ones!–can’t spare resources on an entire marketing team so these efforts should be effective while still being under budget.
Luckily, there are limitless ways to establish an online presence without breaking the bank. Here are a few steps that any entrepreneur can take:
1. Make sure that people can find you online.
Sure, it sounds obvious, but many businesses fail to master this step. Remember that when people hear about your company, they will go to their search engine of choice to find out more about you. Ensure that your company is listed, that the information is accurate, and that anyone can easily find your contact details.
Set up an official website to maintain a professional and trustworthy image. If it’s out of your budget to create one and get a custom domain right now, then creating social media profiles is a suitable way to get your brand out there while you wait. Encourage your fans and followers to leave reviews since this encourages repeat business.
2. Learn basic Social Media Marketing.
Don’t worry; you don’t have to sacrifice all your time just to be on Facebook every hour, updating your company profile. One important step is to make sure the tone of your posts matches your company. Do you want to appear professional? Maybe you prefer a friendly, fun tone instead? Whichever you choose, make sure it’s consistent.
As with all forms of marketing, success online takes time so don’t expect overnight results, especially when you’re using multiple social media networks. Tools like HootSuite and Buffer are tried and tested Social Media Dashboards that help you manage multiple profiles in a single page. You can check notifications and even create and schedule updates as well.
3. Don’t underestimate the power of blogs!
Many online marketers know that writing is an extremely important skill for start-ups. If you don’t have the time to practice, then it’s easy to enlist the services of a professional by hiring a writer to do the work for you. Blogging is essential since it helps to keep your website on top of the search engine listings (SEO). Provide value by giving important information without asking for anything in return and you’ll see your brand’s reputation skyrocket!