Category Archives for "Jerry’s Notes"

Jul 19

#55 – Understand The Price Cliff

By dickburge5273 | Jerry's Notes

Last night, I shared with my students in the Startup Blueprint Masterclass the 10 Pricing Strategies that I use in our different businesses… It was a very interesting discussion that changed their perspective about pricing. 🙂 One of the concepts I shared is the “Price Cliff”… I told them that generally, customers perceive value in terms […]

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Jul 13

#54 – Use The Power of Free

By dickburge5273 | Jerry's Notes

Who wants free products? Everybody! That’s why many marketing books were written solely on the concept of giving away free products and services. One of the books, Predictably Irrational, describes a series of simple experiments that offered chocolates – at a variety of prices. The first experiment offered people a truffle for 15 cents (about […]

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Jul 05

#53 – Advertise In Facebook

By dickburge5273 | Jerry's Notes

In 2008, I started playing with Facebook. I instantly liked how easy it is to use and how it enables me to connect with my friends and family members. Grabe, walang sinabi si friendster that time, hehehe. 🙂 Little did I know though, that Facebook will soon become one of my favorite tool to promote my […]

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Jun 27

# 51 – Make Them Look Good

By dickburge5273 | Jerry's Notes

Do you want to put your brand in the mall? Yesterday, I posted a photo of our Leapreneur member, Ton, who opened his first-ever branch is SM North Edsa for his company, RedSplash. For a first-time entrepreneur (and still working on a full-time job), it’s really a big achievement, don’t you think? Imagine… having a […]

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May 12

#48 – Sell Online

By dickburge5273 | Jerry's Notes

Last year, I was looking for a steel cable that I will use to build my own DIY zipline in our farm. But I didn’t know where to get it… So just like what most people do these days when looking for something, I ask Mr. Google. The search led me to OLX, a local […]

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May 02

#47 – Build the Right Company Culture

By dickburge5273 | Jerry's Notes

The easy way to manage your business is to cultivate the company values in your employees and build the right culture. Why? Because when you have established the company values and the right culture, you don’t have to constantly remind your employees to do their responsibilities and deliver their objectives. It’s like the powerful “invisible […]

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