Category Archives for "Jerry’s Notes"

Jul 19

#55 – Understand The Price Cliff

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedinLast night, I shared with my students in the Startup Blueprint Masterclass the 10 Pricing Strategies that I use in our different businesses… It was a very interesting discussion that changed their perspective about pricing. 🙂 One of the concepts I shared is the “Price Cliff”… I told them that generally, customers perceive value […]

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Jul 13

#54 – Use The Power of Free

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedinWho wants free products? Everybody! That’s why many marketing books were written solely on the concept of giving away free products and services. One of the books, Predictably Irrational, describes a series of simple experiments that offered chocolates – at a variety of prices. The first experiment offered people a truffle for 15 […]

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Jul 05

#53 – Advertise In Facebook

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedinIn 2008, I started playing with Facebook. I instantly liked how easy it is to use and how it enables me to connect with my friends and family members. Grabe, walang sinabi si friendster that time, hehehe. 🙂 Little did I know though, that Facebook will soon become one of my favorite tool to […]

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Jun 27

#52 – Reprimand Employees in Private

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedinOne of the common fears of new entrepreneurs is managing employees. How do you motivate them? How do you correct their mistakes without them feeling that you are picking on them? Well, it’s really hard to manage employees and deal with all their emotions… One thing that helped me though, is this simple […]

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Jun 27

# 51 – Make Them Look Good

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedinDo you want to put your brand in the mall? Yesterday, I posted a photo of our Leapreneur member, Ton, who opened his first-ever branch is SM North Edsa for his company, RedSplash. For a first-time entrepreneur (and still working on a full-time job), it’s really a big achievement, don’t you think? Imagine… […]

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Jun 14

# 50 – Importance of Check and Balance

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedinIT’S been a while since I shared my last JerrysNotes. Pasensya na… I got sooo busy in the past few weeks. But things are getting back to normal now, so here’s the next note… As entrepreneurs, we normally have the best intentions for our employees. We want to build a culture of trust […]

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May 16

#49 – Use Retail Stores as Advertisements

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedin It’s a huge investment to open a retail store. We need to pay for the rental deposit, hire people, stock up inventory, and even get a contractor to construct the store or kiosk. Then, operating it is also not an easy task either. We need to monitor the employees and ensure they […]

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May 02

#47 – Build the Right Company Culture

By Admin | Jerry's Notes

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Share this on…Facebook0TwitterLinkedinThe easy way to manage your business is to cultivate the company values in your employees and build the right culture. Why? Because when you have established the company values and the right culture, you don’t have to constantly remind your employees to do their responsibilities and deliver their objectives. It’s like the […]

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