Mar 27

#40 – Loss of Trust and Confidence

By Admin | Jerry's Notes

In business (and also in our personal lives), it’s very important that we have the full trust and confidence of each other. That’s why I always tell my employees, “You have my trust the moment I hired you, but please don’t ever break it, EVER!” “I will not always be there to check and review […]

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Mar 21

#38 – Resist The Shining Object Syndrome

By Admin | Jerry's Notes

As entrepreneurs, our eyes are trained at spotting business opportunities. Oftentimes, while we work on our business, other NEW and seemingly more profitable idea (or shinier object) comes along, waving at us. Of course, we get excited to pursue it, especially if it is much easier to execute and has a bigger potential, right? Well, […]

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Mar 16

#37 – Take a Break

By Admin | Jerry's Notes

Yes, we need to find more customers, explore partnerships, fix the broken processes, train our employees… We need to do this and do that ASAP or else we might lose customers. There’s so many things to do in such a short period of time. Oh, we even forgot that other important project of ours that […]

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Mar 14

#36 – Set Your Price Based on Value

By Admin | Jerry's Notes

Many new entrepreneurs based their pricing mainly from the cost of product or service. So if their product costs P100 to produce, they multiply it by 200% or 300% to come up with an ideal price. But if you are selling a non-commoditized product, that’s the wrong way to do it. Instead of focusing on […]

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Mar 09

#35 – Incentivize the Influencer

By Admin | Jerry's Notes

Some of you know that I got busy with the iNest in the past few months. I was heavily involved in the design, planning, and construction of our rooms there, including buying the construction materials. Of course, since I know little which brands are good, I often rely on the recommendation of my contractor. In […]

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Mar 02

#33 – Learn to Upsell

By Admin | Jerry's Notes

The other day, I talked about increasing sales by selling more to our customers via product bundles. Now, I want to share another strategy of implementing it by encouraging customers to buy more or buy the high-priced version of the same product. You might probably be heard this dozens times, “Gawin na po ba nating […]

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Feb 28

#32 – Introduce Bundle Deals

By Admin | Jerry's Notes

One of the best strategies in increasing sales is selling more to our customers. We see this strategy being implement a lot of times in the food industry using product bundles. Want examples? Instead of just buying ala carte, we are offered combo meals that already include fries and drinks. And most of the time, […]

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