One of the best strategies in increasing sales is selling more to our customers.
We see this strategy being implement a lot of times in the food industry using product bundles.
Instead of just buying ala carte, we are offered combo meals that already include fries and drinks. And most of the time, we take it, right?
And then when we eat in a restaurant with our friends or family, they also offer barkada meals or family package to us, don’t they?
You know what?
In our ink business, one of the most successful strategies that we ever implemented was when we also introduced BUNDLES to our product portfolio.
Back in 2007, we were the first one who introduced printer packages where we sell not only the continuous ink system, but it also comes with a brand new printer.
We easily increased our sales by at least 30% when we did that back then!
And as a result, many competitors followed us and after a while, printer packages became a staple product offering of everyone.
Needless to say, product bundles work and it can work for your business too!
All you need is to create a good bundle, price it well, and then offer it to your customers!
Do you already have a product bundle for your business? What’s your experience so far?
If you don’t have it yet, what’s stopping you from introducing one?